From there you can reach out to those people directly. Whether you’re trying to get the word out about a new release, or getting people to show up to your performances, social media is a tool you can use to narrow down who might like your music. Develop a social media marketing strategy Then use that list to keep the connection going. Drive listeners to your website and offer them a freebie to join your mailing list. These are the fans who will not only support you, but will also share your music and help you reach more listeners.įrom there, work on building your fanbase by creating new fans with exciting, engaging content as well. This means engaging with your current fans through email campaigns, your music website, playlists, or blogs. Simply distributing music online and hoping listeners find it probably won’t get you the results you’d like.Įffective music marketing happens when you work in a way that maintains your identity as an artist. But you’ll also want to dream up ways that you can grow your reach. When you start marketing your music, you’ll want to first focus on your current fans. Keep both potential and current fans in mind Get to know your fans demographics, search terms, and interests to help understand your audience.ĭesign a professional, mobile-ready website to help you market your music. If you’re active on streaming platforms, you have data waiting for you there, as well as on through your social media channels. This could be reports built into your musician website which monitor your site visits. To figure out who these fans are, make use of the analytics available to you. Plus, if you’re targeting people who are interested in your music, your marketing efforts will go further than if you’re missing the mark and promoting to people who are tuned out. Knowing who your audience is can help you build a marketing strategy that more accurately reaches them. To do this, look for details such as where your audience is based, how old they are, and where they spend time online. To create a marketing strategy that will reach the widest audience possible, you’ll first want to find out who your fans are. If you’re marketing your current music independently, or you’re planning to release a new album soon, these strategies will help you get started. Your challenge as a musician is to put your often deeply personal and emotional songs out there for the world to consume in a measured, strategic way. With the sheer volume of new music being released regularly, determining whether your music will connect with an audience or not may depend on how it’s marketed. Although writing and producing music is at the top of the task list, creating a marketing strategy is an important step to get your songs out there. In the current digital age, a musician often takes on many roles.
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